Same-DayYesorNoona$250KSBAFile
A soft-pull intake sorts every applicant by loan product, amount, time in business, and how fast they need capital, so your underwriters open files that are already deal-shaped instead of fielding do-I-qualify calls.
Friday is payroll. The bank that sat on his file for six weeks just passed. A business owner looking for capital opens three lender tabs in one sitting and fills out whichever loads first. The lender who reads the situation and calls back same-day wins the deal; the one who emails a generic application packet loses it.
The intake widget triages that traffic the way a seasoned loan officer would. It branches by product (SBA 7(a) or 504, equipment financing, working-capital line, commercial real estate, merchant cash advance, invoice factoring), then captures the inputs that decide a file: requested amount inside your $10K-$5M band, time in business, trailing-12 revenue, approximate FICO, use of funds, and how soon the money is needed. A soft-pull pre-qual signals credit appetite without dinging the applicant, so a thin-file startup never lands on a senior underwriter's desk.
Drop it on your funding pages, your Google Business profile, and the landing pages behind your paid search. Every completed intake routes by webhook into your LOS or CRM, tagged by product and urgency, so a 48-hour equipment deal jumps the queue ahead of a someday refinance. After hours, the form keeps qualifying and books the callback while a competitor's contact box sits unread until Monday.
Why Most Business Loans & Commercial Lending Lose Leads
The Fastest Caller Funds the Deal
Owners shop three or four lenders in an afternoon. If your team is still asking for last year's tax return while a competitor sent a term sheet, the deal closed without you.
Brokers Flooding You With Junk
ISO and broker traffic buries real $250K SBA prospects under restaurant MCA stacks and sub-500 FICO applicants who will never clear underwriting.
Underwriters Stuck Playing Receptionist
Your most expensive people burn the morning on 'how much can I get?' calls instead of structuring the files that are actually fundable this week.
Hard Pulls Scare Off Good Borrowers
A creditworthy owner abandons the application the moment it threatens their score. With no soft-pull step, you lose the exact borrowers you most want to fund.
Branches intake by product: SBA 7(a) and 504, equipment financing, working-capital lines, commercial real estate, MCA, and invoice factoring
Soft-pull pre-qual signals FICO band and credit appetite without a hard inquiry or score damage
Captures requested amount, time in business, trailing-12 revenue, and use of funds before the first call
Flags time-sensitive deals so 24-hour equipment and bridge requests outrank slow refinances
MeritsOnly Captures Every Lead — Automatically
Our business loans & commercial lending widget qualifies every visitor with smart multi-step triage, so you only spend time on the leads most likely to convert.
How the Form Flow Works
Multi-step triage in under 60 seconds
Click through the actual form your clients will see
5 Pre-Qualified Funding Applications a Month - What They Could Fund This Quarter
Adjust the slider to see your revenue potential — for a flat monthly fee, not per-lead.
Monthly Investment Comparison
For 5 leads, MeritsOnly costs 91% less than typical business loans & commercial lending lead generation — and you keep every lead.
*Estimates based on industry averages. Your $59/mo flat fee never changes regardless of lead volume.
Capture Leads on Every Channel
Your target audience is everywhere. Your business loans & commercial lending lead capture needs to be everywhere too.
Website Embed
Drop a smart lead-gen widget on any page of your website in 60 seconds.
Custom Domain
Host your form on your own branded domain — looks 100% yours.
Add your form link to your Facebook page, posts, and ads.
Put your form in your Instagram bio link and Stories.
Google Business
Replace your Google Business Profile phone with a smart form link.
YouTube
Add your form link to video descriptions and channel about page.
Email Signature
Add a lead capture link to every email your team sends.
QR Code
Print QR codes for business cards, flyers, vehicle wraps, and signage.
Proven Playbooks for Business Loans & Commercial Lending
“We were paying a marketplace $65 a lead and chasing applicants who couldn't clear a 600 FICO. The soft-pull step now filters that out before my desk, and urgency tagging means a 48-hour equipment deal never sits behind a maybe. We funded $2.3M more in the first quarter without adding a single underwriter.”
Tomas Vega
Director of Underwriting, Apex Business Capital
See It In Action
How It Looks on a Real Website
We built a full demo website for a fictional business loans & commercial lending business to show you exactly how MeritsOnly widgets integrate into a real site — embedded forms, popup widgets, exit-intent captures, and QR codes, all working together.
Click through the different service-specific intake forms and see how each one asks the right qualifying questions for that practice area.
View Live Demo WebsiteOpens in a new tab — fully interactive, no signup required
Start Closing More Business Loans & Commercial Lending Leads
Join the smart business loans & commercial lending businesses upgrading their lead capture with MeritsOnly. Setup takes 60 seconds.
No Credit Card Required • Instant Setup