General Contractors background
πŸ—οΈGeneral Contractors

WinMoreJobsWithPre-QualifiedProjectLeads

Smart lead-gen widgets that capture project scope, budget, and timeline before you ever drive out for an estimate.

45%
Close Rate
60%
Fewer Wasted Estimates

General contractors live and die by their leads. But most of the calls you get are vague β€” 'I want to remodel my house' with no idea of budget, scope, or timeline. You drive 45 minutes for a walkthrough, spend two hours writing a proposal, and never hear back.

MeritsOnly’s contractor triage widget qualifies every inquiry before it reaches you. Homeowners answer questions about project type, square footage, budget range, and timeline. By the time they submit, you know if it’s a $5,000 bathroom refresh or a $200,000 whole-home renovation.

Put the form on your website, share it from your Google Business Profile, add it to your truck wrap QR code, or use it as a landing page for your Google Ads. Every lead arrives with full project context so you can prioritize the jobs worth bidding.

The Problem

Why Most General Contractors Lose Leads

Before (The Old Way)

Wasted Site Visits

You drive across town for estimates that go nowhere. Without pre-qualifying budget and scope, half your site visits are dead ends.

Vague Project Requests

'I want to renovate my house' tells you nothing. You need to know project type, scope, budget, and timeline before you invest time.

Tire-Kicker Estimates

Homeowners collect 5 bids and pick the cheapest. Without qualifying budget expectations upfront, you waste hours on price shoppers.

After-Hours Lead Loss

Homeowners research contractors at night and on weekends. If your website only has a phone number, those leads go to the GC who responds first.

After β€” With MeritsOnly

24/7 lead capture β€” even when you’re on the job site

Pre-qualifies project type, scope, budget range, and timeline

Filters out price shoppers before you waste time on estimates

Full project context delivered before your first callback

60s
Setup Time
πŸ—οΈ
βœ… The Solution

MeritsOnly Captures Every Lead β€” Automatically

Our general contractors widget qualifies every visitor with smart multi-step triage, so you only spend time on the leads most likely to convert.

24/7 lead capture β€” even when you’re on the job site
Pre-qualifies project type, scope, budget range, and timeline
Filters out price shoppers before you waste time on estimates
Full project context delivered before your first callback
Track which marketing channels bring the highest-value projects
Customizable to match your brand and service offerings
Landing page option for seasonal promotions and ad campaigns
Works on your website, Google Business, social media, and email

How the Form Flow Works

Multi-step triage in under 60 seconds

1
Build Path
2
Stage & Scope
3
Timeline
4
Contact Info
Construction leads get much more qualified when you separate project type, stage, and planning readiness early.

Click through the actual form your clients will see

ROI Calculator

What 5 Pre-Qualified Project Leads Per Month Could Mean

Adjust the slider to see your revenue potential β€” for a flat monthly fee, not per-lead.

5
5100
$15,000
Monthly Revenue Potential
$180,000
Annual Revenue Potential
$59/mo
MeritsOnly Plan Starts From
$441
Saved vs Traditional Ads/mo

Monthly Investment Comparison

Traditional (ads, lead vendors, call centers)$500/mo
MeritsOnly β€” flat monthly fee$59/mo

For 5 leads, MeritsOnly costs 88% less than typical general contractors lead generation β€” and you keep every lead.

Start Capturing Leads Today

*Estimates based on industry averages. Your $59/mo flat fee never changes regardless of lead volume.

Capture Leads on Every Channel

Your target audience is everywhere. Your general contractors lead capture needs to be everywhere too.

Website Embed

Drop a smart lead-gen widget on any page of your website in 60 seconds.

Custom Domain

Host your form on your own branded domain β€” looks 100% yours.

Facebook

Add your form link to your Facebook page, posts, and ads.

Instagram

Put your form in your Instagram bio link and Stories.

Google Business

Replace your Google Business Profile phone with a smart form link.

YouTube

Add your form link to video descriptions and channel about page.

Email Signature

Add a lead capture link to every email your team sends.

QR Code

Print QR codes for business cards, flyers, vehicle wraps, and signage.

Proven Playbooks for General Contractors

Project inquiry form on your website
Playbook 1
Google Ads landing page for 'general contractor near me'
Playbook 2
Google Business Profile lead capture link
Playbook 3
QR code on truck wraps, yard signs, and business cards
Playbook 4
Instagram bio link for project inquiries
Playbook 5
Email signature link for referral captures
Playbook 6
β˜…β˜…β˜…β˜…β˜…
β€œI used to drive all over the county for free estimates that went nowhere. MeritsOnly’s widget pre-qualifies every lead with project type, budget, and timeline. My close rate jumped from 20% to 45% because I only bid on jobs that are a real fit.”

Mike Danner

Owner, Danner Construction Group

See It In Action

How It Looks on a Real Website

We built a full demo website for a fictional general contractor business to show you exactly how MeritsOnly widgets integrate into a real site β€” embedded forms, popup widgets, exit-intent captures, and QR codes, all working together.

Click through the different service-specific intake forms and see how each one asks the right qualifying questions for that practice area.

View Live Demo Website

Opens in a new tab β€” fully interactive, no signup required

πŸ—οΈ

Start Closing More General Contractors Leads

Join the smart general contractors businesses upgrading their lead capture with MeritsOnly. Setup takes 60 seconds.

No Credit Card Required β€’ Instant Setup