Quote30CarriersFromOneForm
Shoppers comparing auto, home, and commercial rates answer a few questions and you receive the lines they need, current carrier and renewal date, prior premium, and ZIP. Quote against the right markets on the first callback instead of starting cold.
A rate shopper rarely visits one site. They pull three or four quotes, hit a wall of identical Get a Quote buttons, and abandon the form that asks for a VIN before it asks what they drive. Bundlers are worse: someone moving auto plus home plus a $2M umbrella will not retype the same household into four carrier portals. The broker who captures the full picture first, with the least friction, almost always writes the policy.
Northbridge writes across 30-plus carriers and all 50 states, so the widget triages which markets to even open. Visitors pick their lines (auto, home, BOP, GL, workers comp, cyber, life, umbrella, or specialty like boat, RV, or scheduled jewelry), name their current carrier and renewal date, share their prior annual premium and any claims in the last five years, and drop their ZIP and vehicle or property count. A commercial prospect routes by class code and payroll; a homeowner by dwelling value and roof age. Every lead lands pre-sorted by line and by which of your appointed carriers actually fits.
Embed it on the auto and commercial landing pages, link it from the Google Business Profile so map searchers skip the phone tree, and put a QR code on renewal-reminder mailers and agency signage. Producers see renewal dates on arrival, so they can time outreach to the 30-day window when a switch is actually live, instead of cold-calling someone locked in for eight more months. This is built for shopping across carriers — a single-carrier captive agency wants the captive-agent intake instead.
Why Most Independent Insurance Brokers Lose Leads
Comparison shoppers leave mid-quote
They are pricing you against GEICO and the agency down the street in the same browser session. A form that demands a VIN and SR-22 history before a single rate loses them to whoever asked for less.
Bundle revenue slips through single-line forms
A generic Contact Us never surfaces that the auto shopper also owns a home, a boat, and needs a $2M umbrella. You quote one line, miss the account, and the multi-policy discount goes to a competitor.
Renewal timing is invisible
Without a renewal date, producers burn calls on prospects locked in for eight more months while the ones inside the 30-day switch window go untouched.
Commercial leads arrive without a class
A contractor and a restaurant both need workers comp, but the markets, class codes, and rates are nothing alike. Unstructured inquiries force a discovery call before you can even pick a carrier.
Multi-line selection in one pass: auto, home, BOP, GL, workers comp, cyber, life, umbrella, and specialty (boat, RV, scheduled jewelry)
Captures current carrier and renewal date so producers time outreach to the 30-day switch window
Logs prior annual premium for an instant comparison hook against your average-savings story
Routes commercial leads by class code and payroll; personal lines by dwelling value, vehicle count, and ZIP
MeritsOnly Captures Every Lead — Automatically
Our independent insurance brokers widget qualifies every visitor with smart multi-step triage, so you only spend time on the leads most likely to convert.
How the Form Flow Works
Multi-step triage in under 60 seconds
Click through the actual form your clients will see
5 Quote-Ready Leads a Month, Each Already Sorted by Line, Carrier, and Renewal Window
Adjust the slider to see your revenue potential — for a flat monthly fee, not per-lead.
Monthly Investment Comparison
For 5 leads, MeritsOnly costs 72% less than typical independent insurance brokers lead generation — and you keep every lead.
*Estimates based on industry averages. Your $59/mo flat fee never changes regardless of lead volume.
Capture Leads on Every Channel
Your target audience is everywhere. Your independent insurance brokers lead capture needs to be everywhere too.
Website Embed
Drop a smart lead-gen widget on any page of your website in 60 seconds.
Custom Domain
Host your form on your own branded domain — looks 100% yours.
Add your form link to your Facebook page, posts, and ads.
Put your form in your Instagram bio link and Stories.
Google Business
Replace your Google Business Profile phone with a smart form link.
YouTube
Add your form link to video descriptions and channel about page.
Email Signature
Add a lead capture link to every email your team sends.
QR Code
Print QR codes for business cards, flyers, vehicle wraps, and signage.
Proven Playbooks for Independent Insurance Brokers
“We embedded the form on our commercial page and started getting leads that already listed class code, payroll, and current carrier. Producers stopped wasting the first call on discovery and our bound-policy rate on web leads jumped from 14% to 23% in a quarter.”
Karen Osei
Principal Agent, Northbridge Insurance Group
See It In Action
How It Looks on a Real Website
We built a full demo website for a fictional independent insurance broker business to show you exactly how MeritsOnly widgets integrate into a real site — embedded forms, popup widgets, exit-intent captures, and QR codes, all working together.
Click through the different service-specific intake forms and see how each one asks the right qualifying questions for that practice area.
View Live Demo WebsiteOpens in a new tab — fully interactive, no signup required
Start Closing More Independent Insurance Brokers Leads
Join the smart independent insurance brokers businesses upgrading their lead capture with MeritsOnly. Setup takes 60 seconds.
No Credit Card Required • Instant Setup