Solar Installation background
โ˜€๏ธSolar Installation

CaptureMoreSolarLeadsWithoutChasingTire-Kickers

Smart triage widgets that qualify homeowners by roof type, energy bill, and timeline โ€” so your sales team only talks to ready-to-buy prospects.

45%
Fewer Wasted Appointments
2x
Higher Close Rate

Solar installers spend thousands on ads and door-knocking, only to discover that most leads are renters, have shaded roofs, or are just price-shopping with no real intent. Your sales reps waste hours driving to appointments that go nowhere, and your cost-per-acquisition keeps climbing.

MeritsOnly's solar triage widget asks the qualifying questions upfront: Do you own your home? What's your average electric bill? What's your roof type and condition? How soon are you looking to go solar? By the time a lead comes through, your team already knows it's worth the site visit.

Deploy the form on your website, link it from your Google Ads and Facebook campaigns, add it to your door-hanger QR codes, or share it at home shows. Every lead arrives pre-qualified with full property and budget context so you can prioritize the highest-value opportunities first.

The Problem

Why Most Solar Installation Lose Leads

Before (The Old Way)

High Cost Per Appointment

You're spending $150โ€“$300 per appointment, but half of them are renters, bad credit, or roofs that won't work. That's money down the drain.

Unqualified Door-Knock Leads

Canvassers set appointments that your closers drive 45 minutes to, only to find the homeowner has a 3-year-old roof lease or no real interest.

Long Sales Cycles With No Visibility

Prospects take weeks to decide. Without capturing their energy bill and timeline upfront, you can't prioritize who to follow up with first.

No After-Hours Lead Capture

Homeowners research solar at night after they get their electric bill. If your website just has a phone number, you lose them to the next installer.

After โ€” With MeritsOnly

Pre-qualifies homeownership, roof type, energy bill, and timeline

Filters out renters and unqualified prospects before your team engages

Captures leads 24/7 โ€” even when homeowners browse after work hours

Full property and budget context delivered before the site visit

60s
Setup Time
โ˜€๏ธ
โœ… The Solution

MeritsOnly Captures Every Lead โ€” Automatically

Our solar installation widget qualifies every visitor with smart multi-step triage, so you only spend time on the leads most likely to convert.

Pre-qualifies homeownership, roof type, energy bill, and timeline
Filters out renters and unqualified prospects before your team engages
Captures leads 24/7 โ€” even when homeowners browse after work hours
Full property and budget context delivered before the site visit
Reduces cost-per-acquisition by eliminating wasted appointments
Track which channels produce the best leads โ€” ads, canvassing, referrals
Branded landing page option for ad campaigns and home shows
Works on your website, Google Business Profile, social media, and QR codes

How the Form Flow Works

Multi-step triage in under 60 seconds

1
Solar Path
2
Energy Goals
3
Timeline
4
Contact Info
A strong solar widget should separate savings, resilience, and financing goals before the lead hits the rep queue.

Click through the actual form your clients will see

ROI Calculator

What 5 Pre-Qualified Solar Leads Per Month Could Mean

Adjust the slider to see your revenue potential โ€” for a flat monthly fee, not per-lead.

5
5120
$16,500
Monthly Revenue Potential
$198,000
Annual Revenue Potential
$59/mo
MeritsOnly Plan Starts From
$441
Saved vs Traditional Ads/mo

Monthly Investment Comparison

Traditional (ads, lead vendors, call centers)$500/mo
MeritsOnly โ€” flat monthly fee$59/mo

For 5 leads, MeritsOnly costs 88% less than typical solar installation lead generation โ€” and you keep every lead.

Start Capturing Leads Today

*Estimates based on industry averages. Your $59/mo flat fee never changes regardless of lead volume.

Capture Leads on Every Channel

Your target audience is everywhere. Your solar installation lead capture needs to be everywhere too.

Website Embed

Drop a smart lead-gen widget on any page of your website in 60 seconds.

Custom Domain

Host your form on your own branded domain โ€” looks 100% yours.

Facebook

Add your form link to your Facebook page, posts, and ads.

Instagram

Put your form in your Instagram bio link and Stories.

Google Business

Replace your Google Business Profile phone with a smart form link.

YouTube

Add your form link to video descriptions and channel about page.

Email Signature

Add a lead capture link to every email your team sends.

QR Code

Print QR codes for business cards, flyers, vehicle wraps, and signage.

Proven Playbooks for Solar Installation

Google Ads landing page for 'solar installation near me'
Playbook 1
Facebook lead gen campaign for homeowners with high electric bills
Playbook 2
QR code on door hangers, yard signs, and vehicle wraps
Playbook 3
Home show and expo follow-up landing page
Playbook 4
Referral partner link for real estate agents and roofers
Playbook 5
Email signature link for sales reps and canvassers
Playbook 6
โ˜…โ˜…โ˜…โ˜…โ˜…
โ€œBefore MeritsOnly, our reps were driving to appointments where half the homeowners were renters or had brand-new roof leases. Now every lead comes in pre-qualified with roof type, electric bill, and timeline. Our close rate on site visits went from 18% to 38% in two months.โ€

Marcus Reeves

Sales Director, SunPeak Energy Solutions

See It In Action

How It Looks on a Real Website

We built a full demo website for a fictional solar installation business to show you exactly how MeritsOnly widgets integrate into a real site โ€” embedded forms, popup widgets, exit-intent captures, and QR codes, all working together.

Click through the different service-specific intake forms and see how each one asks the right qualifying questions for that practice area.

View Live Demo Website

Opens in a new tab โ€” fully interactive, no signup required

โ˜€๏ธ

Start Closing More Solar Installation Leads

Join the smart solar installation businesses upgrading their lead capture with MeritsOnly. Setup takes 60 seconds.

No Credit Card Required โ€ข Instant Setup